Corporate blogging : A new marketing communication tool for companies

A corporate blog is published and used by an organization to reach its organizational goals.

There are three types of corporate blogs:
1.Internal blogs: accessed through corporation’s intranet that only employees can view.
2.External blogs: publicly available weblog where employees, teams, spokespersons and others people can share their views. It is often use to announce their new products and services.

3.CEO blogs: the blog between CEOs.

Corporate blogging actually play an important role which helps companies to accomplish business objective. The following are some guidelines that may help the blog to be more success.
1. Companies have to be more concern about the liability, exclusion and limitation that will lead to legal issues.

2. The management has to know what blogs are and how they might affect the business. They can contribute members of the blog and improving the employees’ relation, causes the blog more effective.

3. Blog need to update constantly to keep the readers visits it. Post up the latest news of the products and make it more creative will attract more customers.

Pros and cons of corporate blogs:

Pros:

-Reach more employees with a single message

-Be more accessible

-Create a searchable archive of thoughts and ideas

-Employees’ questions and feedback will be permanently recorded on a blog

Cons:

-Need to master a new style of communicating

-Creates an expectation that you will post regularly

-Puts the CEO “out there” and writing ability and though process will be scrutinized

-The writing can be difficult unless the CEO loves to write.

Examples of corporate blogging:

http://www.google.com/googleblog/

http://mariosundar.wordpress.com/2008/05/07/the-future-of-corporate-blogging-is-the-social-media-portal/